THE CHALLENGE:​

• Make it PR-able, rejuvenate Fossil’s brand image, make waves in press, interrogate the target, and increase brand awareness.

 

THE BIG IDEA:​

MAKE TIME FOR UNFORGETTABLE MOMENTS​

• Get 18-24 year olds across the globe to see Fossil as the best watch choice by telling them that with Fossil, they can time stamp the valuable moments in their lives.

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Role: 

Art Director

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​Credits:

Jhen Blagrove - Strategist, Copywriter, and Art Director