THE CHALLENGE:​

• People (21-34) years of age perceive Budweiser as outdated and enjoyed by an older generation ‘Dad’s beer’.

 

THE BIG IDEA:​

PASS THE TORCH

• A brand asset my group and I looked at to help bridge the generational gap between audiences was Budweiser’s reputation as America’s beer and their corresponding values, specifically community and the idea of American family values.

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Role: 

Copywriter

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​Team:

Michelle Miller - Art Director

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Frank Neufeld - Art Director