THE CHALLENGE:​

• To make people want to stay home and eat Campbell’s soup instead of ordering takeout.

 

THE BIG IDEA:​

OWN THE SPOON

• Get young college students who are busy and inexperienced in the kitchen to see Campbells' as the perfect meal solution by telling them that with Campbells, their recipe opportunities are endless and is the perfect ingredient to help them gain the kitchen confidence they need.

 

Role: 

Art Director & Copywriter

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Team: 

Michelle Miller, Vanessa Figliola, and Olivia Nguyen - Assisted with the strategy process